Branding and Marketing For Homeopathic Doctor
Homeopathy is a branch that is multifaceted - the challenge is much bigger then it is anticipated by most of the Homeopathic Doctors. Dr. Vivek Kumar got in talks with us by explaining the challenges he was facing in his ongoing homeopathic practice in the outskirts of the meerut city. We got involved by studing on 'how to brand a homeopathic doctor professionally and ethically'. We initiated from Brand Naming - "Homeothics" and taken up the challenge to the next level by developing a strong visual identity of the homeopathy brand.
Route we followed to Market Homeopathic Doctor
| Brand Strategy | Brand Collateral | Logo Design | Visual Identity | Patient Literature |
| In-Out Clinic Branding | Print Media Branding | Website Design | SEO & Search Marketing | SMO & Social Branding |
Challenge : Branding a Multispecialist
After having a detailed talk session with Dr. Vivek Kumar, we understood the challenge that his practice is facing. He is practicing an advance version of General Physician. Every patient can be benefited through homoepathy and this message was to be shared with audience at large. Homeopathy helps from simple problems like skin or hair diseases to complex ones like kidney stones, prostate etc. His availability and expansion over offline and online mediums was very low at the time we met him. Along with this, homeopaths in his region of working are considered for second options but to there low visibility. We ensured that Dr. Vivek is highly visible to his local audience and become there first prefrence for any problem that they face.
Solution : Promoting a Homeopathic Doctor
We started from creating a strong visual identity of brand "Homeothics" and spreading out the message to the audience about the practice is bring done ethically and helps pateints of simple problems to complex ones. This was the punch of the brand that seprates it from others. We initiated a strong local presence through Social media and Google my Business by setting them up professionally for better visibility. Once the volume started increasing we initiated the digital marketing and a well planned and organised website - 'Homoethics.com'. This is now became the strongest source of OPD for Dr. Vivek. The traffic is driven through various sources like print media, patient literatures, outdoor hoardings, social media, search engine etc.
Homeothics Logo Design & Visual Identity System.
Designing an eye-catching, compelling & sophisticated logo for a Homeopathic Clinic was a bit of a challenge. The practice helps various ailments from different fields of medical science to be treated under one large practice called 'Homoepathy'. Hence the tree with roots was concieved by our designers. This helps in making Homeopathic Practice Marketing easy and in reach to audience at large.
Structuring Medical Branches under Homeothics for better understanding.
We understand that every homoepathy doctor is different and craft strategy according to their practice. In Homoethics, we initiated with 1 branch and today we are aligning the brand on 6 branches of medical. If you want to get Marketing Services for your Homeopathy practice, then Prudent Branding is the right place.
Local Serach Visibility - Professionally Managed Google Listing.
This was the first task of the entire process that we were able to accomplished way ahead of expectations. A proper and professional local search listing is an utmost important part that we concluded during this project. Our team followed all the ethical ways to get Dr. Vivek listing in Local GMB listing right onto the top.
Outdoor Media Marketing - Hoardings, Newspaper ads.
In the starting local outdoor media helped the brand to prosper in its closed proximity. We also gave a shot to newspaper ad but eventually it didn't respond the way it was expected. Homoepathy related flyers were also circulated with the help of newspapers and local distribution. They worked wonders for us. People came up with flyers and were really excited to learn about the brand.
Website Planning, Coding and designing for Homeopathy Doctor.
Full scale website was planned keeping in mind all the asthetics of the brand Homeothics. Our specialist team of the website designers and coders got involved in creating website for homeopath Dr. Vivek by the name of Homeothics.com and help their business into a successful homeopathic online practice that is now helping a large number of pateints throughout the globe.
Website Search Engine Marketing for Homeopathy Doctor.
Prudent Branding provides best SEO Services for Homeopathy Doctors and Clinics. Our most of the results are ranked in first page for Google all through ethical search engine marketing. We don't believe in short cuts. We do our research better and ensure that your website is listed for a permanent long term and stays at the top as well.
Social Media - Creation, Maintenance & Penetration. Organic & Paid.
Full scale website was planned keeping in mind all the asthetics of the brand Homeothics. Our specialist team of the website designers and coders got involved in creating website for homeopath Dr. Vivek by the name of Homeothics.com and help their business into a successful homeopathic online practice that is now helping a large number of pateints throughout the globe.
