CBCT and Dexa Scan Marketing Strategy

Branding and Marketing of a CBCT and Dexa Scan service by a Diagnostic Centre: CBCT Dental cone beam computed tomography (CT) is a special type of x-ray equipment used when regular dental or facial x-rays are not sufficient. Hence, the audience for this is also very clear in B2B segment, all dentists in and around the city, where as B2C is all about general awareness.

DEXA scan is a type of medical imaging test. It uses very low levels of x-rays to measure how dense your bones are. We circled our strategy around this - we educated Ortho's, Gyane's, physicians, physio's and all other medical practitioners through pro's and general public at large via ads and social media.

Branding Points for CBCT and Dexa Scan Marketing:

CBCT Marketing

Doctor to Doctor Campaigns: We sent in Centre PRO with literature and features of Newly Installed CBCT Machine to the dentist doctors in and around the city. The response came out really well, this helped the brand to gain lead in the market. We also did in-clinic branding that helped us to educate about the newly addon to centre visitors.

Dexa Scan Branding

Doctor to Doctor Branding: All b2b segments related to Bone Density like Ortho's, Gynae's and other, were updated and educated with the new addon at the centre. In-clinic adverts, social media adverts were the main platform through with we generated leads for Dexa test directly.

CBCT Campaign for Dentists via PRO's

Dexa Scan Campaign for Ortho's, Gynae's via PRO's

Mass audience awareness campaign

In-Clinic CBCT & Dexa Scan Branding

Ad Display on Social Media for CBCT and Dexa Scan

Magazine & Newspaper Ad Design of CBCT and Dexa Scan

PB = Team Perfectionists

Strategist. Initially they took couple of weeks to understand but when they came back with concepts, we were all amazed.

They hit the ball right and results were awesome.