Branding and marketing a traditional hospital with a lengthy history can be a time-consuming task. Branding it as a contemporary hospital takes a lot of work. It is, after all, a learning experience. We were involved with the PDS Hospital team in order to learn about their procedures and practises. The task at hand was to give them a new, fresh appearance while keeping in mind their existing portfolio and brand value.
Brand Study | Brand Strategy | Brand Planning | Brand Collateral | Brand Positioning |
Logo Design | Visual Identity Design | Stationery Design | Document Folder Design | Brochures Catalog Design |
Website Planning | Website Structure Design | Website SEO Ethical | Digital Media Marketing | Outdoor Media Marketing |
Dr. P D Singh, the hospital's owner and director, is a well-known General Surgeon in the area, and was met by Team Prudent Branding. We saw his idea and devised a strategy for showcasing their hospital as a new and modern facility with all of the facilities that a modern facility can provide.
We developed a smart campaign that was in line with all of the hospital's doctors and procedures, and we employed the traditional style of hoardings and newspaper advertising at first, before moving on to digital platforms of marketing and generating a loyal audience that is now ever growing. Perfectly ethical campaign!
From what it was to what it is !
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Excellent quality, with very helpful staff and a very fast turn around. I'm not looking to try any other company again. Happy with the price and customer service. Prabal ji was personally involved throughout the entire process of branding and was very prompt each and every time i called him up.